The most important choice when exhibiting is finding the most appropriate event; you want one that will be saturated with potential customers. Finding the right trade fair to display might not be as simple as you think; if you have a new sports trainer, then a sports exhibition may be a better option than a shoe show.
Another very important consideration will be the location of the venue to your business home, if it is a thousand miles away, then transporting you, your staff, exhibitio...