The most important choice when exhibiting is finding the most appropriate event; you want one that will be saturated with potential customers. Finding the right trade fair to display might not be as simple as you think; if you have a new sports trainer, then a sports exhibition may be a better option than a shoe show.
Another very important consideration will be the location of the venue to your business home, if it is a thousand miles away, then transporting you, your staff, exhibition stands, and furniture may just not be feasible.
After that, another important thing to consider is the trade booth. You should consider a portable modular exhibition stands so that you can easily transport it, assemble and disassemble it.
Read the following points that will tell you important things for participation in the trade show.
1. Pick Right Position For Trade Booth
Once you have picked the best trade show for your company, you should attend an event before your own to scout the venue floor; this will allow you to acknowledge potential quiet areas where the flow of people is less likely to pass. Ideally, you want your stand placed in a prominent area with a lot of passing traffic.
2. Make Perfect layout For Your Exhibition Stand
The layout of your exhibition will be dictated by the amount of space you have and also to a degree, the shape of the booth or area you have booked.
Do not clutter your space, try to make an impact with your fantastic exhibition stands like twist modular exhibition system, and make your exhibit look inviting and welcoming.
Nothing is more off-putting than a cluttered and cramped looking space. You can really enhance your stand with clever use of lighting.
By having a series of spotlights, you can really make a big impact as your graphics will be brighter and more visible, making your stand memorable and easily seen.
Whatever type of exhibition stand you have, from a very high tech touch screen multimedia system to a modest pop up stand, make sure that your graphics are bold and give the message that your company is serious and professional.
Your exhibition stand really can make a difference to your stand being boring and ordinary or being exciting and uplifting. That could be the difference in landing that big contract or not.
3. Train Your Staff Members
Your staff should be polite, helpful and, most of all, knowledgeable about the products or services your business offers.
It’s a useful exercise to put your exhibition staff through a training course to ensure they can answer any and all questions potential customers may have.
4. Increase Your Attendance
The more people who know about your company’s attendance before to the trade fair, the better; you want people to actively seek you out and take an interest in your products or services.
Apart from the traditional methods of posting letters to an existing customer or emailing, you can now use social media like twitter.
All business owners should take advantage of social media and advertise more about their business among their potential customers.
5. Design Of Your Exhibition Stand
Exhibition systems like modular exhibition stands are a brilliant marketing tool at a trade show; they will help you build a powerful image and theme for your business.
When purchasing exhibition stands, it is natural to want to go for the least costly option, which would be banner stands or pop up banners, and while these can be used to create a good effect, they are best used when integrated with modular exhibition system.
6. Use Furniture As Advertising Tool
You can also employ your exhibition furniture as an advertising tool; furnishings such as lecterns and display counters can be wrapped in your business logo graphics.
Trade booth like modular exhibition stands Uk can be erected to form a walled structure around your exhibit space creating a wonderfully impressive backdrop, whilst it maybe is a more expensive option, it is also versatile and can be used at any future exhibitions.
7. Make Sure You Stand Is Recognizable
Good exhibition stands really can make a huge difference to your company being noticed or not. Having striking graphics and a neatly well laid out stand, you are more likely to be noticed and therefore win some new business.
If you have one of the customs made modular exhibition stands, you really can make it into an outstanding display complete with multimedia screens, information stands, and in fact, whatever else you want to really make an imposing and very striking exhibit.
8. Pop Up Exhibition Stands Can Be Useful
However, even if you don’t have a top of the range stand, you can still make a splash with a good quality pop up stand, and some banner stands, which will help to get you noticed.
You can also have interchangeable graphics for your banner or pop up stands, and this can be especially useful for use at specific events or if you are doing several exhibitions in succession.
There are many types of literature stand, and as long as you have something that fits in with the rest of your exhibition, it doesn’t really matter what they look like.
Plenty of accessible literature is vital, so make sure that your company literature is to the forefront, and visitors to your stand can help themselves. All your stands are reusable and pack up into compact bags for easy transportation and storage.